I’m horrible at math. I’m actually embarrassing to be around when it comes to counting. When I first graduated high school, I worked at Target and they tried to train me as a back up cashier. I tried to tell them that this was a bad idea and they wouldn’t listen. Well, after I was [...]

Guest Post Written by Elena Verlee If you want to get PR, you need a media list. When you have your press release or story about your business, product or service, you’ll want to send it to a reporter. This is where your media list comes in. A media list is simply a list of [...]

Too often, the term “public relations” comes up after a disaster has happened. Tiger Woods is caught having multiple affairs? “What a PR disaster!” we exclaim. The truth is, public relations or PR is an important aspect of running a business and one that entrepreneurs should regulary use — not only to avert branding and [...]