If you are anything like me, as much as you LOVE social media, you are still trying to find ways to streamline, automate and not get distracted by it. One of the things that really slows me down is the management of my Facebook Fan Page. It really annoys me that I have to manually [...]

Guest Post Written by Elena Verlee If you want to get PR, you need a media list. When you have your press release or story about your business, product or service, you’ll want to send it to a reporter. This is where your media list comes in. A media list is simply a list of [...]

Too often, the term “public relations” comes up after a disaster has happened. Tiger Woods is caught having multiple affairs? “What a PR disaster!” we exclaim. The truth is, public relations or PR is an important aspect of running a business and one that entrepreneurs should regulary use — not only to avert branding and [...]